Monday, October 22, 2012

Why NBC Can't Make Money From Its Latest "Saturday Night Live" Viral Video

As far as NBC.com is concerned, the sketch never happened, which means you can’t see it on the network’s site, or on Hulu, either as a clip or as part of the entire episode’s playback.

The very, very obvious culprit here are music licenses, which are almost always the culprit behind missing SNL sketches: In the course of seven minutes, Mars belts out pieces of songs from Katy Perry, Green Day, Aerosmith and  Michael Jackson. And if the show doesn’t have the digital rights to a single piece of a single song, the whole thing goes black on the Web, legally speaking.

Still, it’s a sketch about a big, well-known tech brand, and those things always do well on the Internet. So you can still see it all over the Web — including our site — but none of the benefit accrues to NBC or its affiliated sites.

Instead, the winner here is something called GossipCop, which turns out to be part of the Dan “Mediaite” Abrams stable, all of which are very happy to take stuff that runs on TV and replay it over the Web.

Welcome to my weekly video content nightmare!

(Source: apsies)

Posted at 1:30 PM 46 notes Reblogged from thelicenselab Tags: music licensing music business NBC SNL

Notes

  1. agnesbsquare reblogged this from apsies
  2. jaydeshaw reblogged this from apsies
  3. wunderrbar reblogged this from apsies
  4. ohheyimheather reblogged this from retrotrash
  5. messily said: This stuff drives me nuts.
  6. liquidchroma reblogged this from thelicenselab and added:
    Welcome to my weekly video content nightmare!
  7. eyestoread-handstocorrect reblogged this from fishy
  8. hairtrending reblogged this from think4yourself
  9. retrotrash reblogged this from apsies and added:
    to watch later
  10. fishy reblogged this from apsies and added:
    I don’t even care about the NBC money stuff - you HAVE to go watch this!
  11. mattwilstein reblogged this from apsies
  12. perzadook reblogged this from apsies
  13. think4yourself reblogged this from apsies and added:
    That skit is brilliant
  14. life-bad-life reblogged this from apsies and added:
    //allthingsd.com/20121022/why-nbc-cant-make-money-from-its-latest-saturday-night-live-viral-video/?mod=tweet
  15. serendippity said: Ha, had no idea this was blacked out, I made my son watch it a few days ago from a twitter link osxdaily.com/2012/10…
  16. This was featured in #Television